Turn Your Google Analytics Data Into Facebook Ad Profits With This Setting
This is a no brainer…
If you want to increase ROI of your Facebook ads, then implementing what’s taught in this article will be one of the best things you’ve ever done for your ad campaigns.
First, let me explain what I’m talking about.
You obviously have some visitors that convert and others that don’t. We all do.
What if you could separate out the non-converters from the converters. Then target your ads only to the segment that converts.
Here, let me show you how…
First, you’re going to need Google Analytics already installed on your site. If you don’t have that already then, go install it, then come back to this post in 30 days.
Those of you that already have Google Analytics on your site, you’re going to hug yourself for that after reading this article. Login to GA, and click on the audiences tab in the menu sidebar.
What Can Your Google Analytics Data Teach You?
The two most interesting tidbits you can glean from your Google Analytics data are the affinity categories and in-market segments.
Affinity categories is fancy speak for “Yo, these people take a liking towards this topic.” And in-market segments is “Yo, these people are currently considering a purchase in this category of goods/services brah.”
If you’ve ever wondered how to create an accurate customer persona, without having to personally interview your customers — Google just handed you that info on a silver platter.
Also, interesting is being able to look up the locations, browsers, operating systems, and devices your audiences use.
Just make sure when you’re making notes about your audience, such as top 5 affinities, locations, or devices that you sort the data by conversions first. You can do this in the goals column.
If you don’t first sort by conversions, then you could be dangerously filtering OUT your best visitors. Don’t do that
What’s This Got To Do With FB Ads?
You can take those Google Analytics insights and use them to make your FB ads exponentially more profitable.
Most people skip right over it, but inside your FB ads you have the ability to target your ads based on behaviors as well as interests.
Up until now you have probably just targeted your ads by interest. For example, women who are 45–65 and like diet coke, zumba, biggest loser (weight loss audience).
Or maybe you’ve used custom audiences and lookalike audiences.