I wish every media buyer took this course.
Because your landing page makes or breaks campaigns. Yet, outstanding ones are a rare sight. The basics are usually there... the layout, the nice call to action buttons...
But when you look at them knowing what to look for, most just miss the mark.
That’s why you might have conversion problems.
When someone tells me they have trouble with traffic source X, I look at their landing page first. See, no matter how good you are with the latest traffic strategy if your landing page isn’t top-notch.
That’s the same as knowing a recipe without having the right ingredients...
You’re going to stay hungry.