Obviously, the holy grail of online marketing is going viral or ranking #1 in Google.
But that happens about as often as winning the lottery.
If you’re still reading, I’m going to assume you don’t already have tons of visitors coming in from Google. And you’ve probably not gone viral either.
Tell me if this sounds like your current situation…
You’ve got a smallish budget for marketing
You don’t want to gamble your money on paid ads
Blogging/Vlogging has never brought in a ton of traffic for you
Google keeps making it harder and harder to win with SEO
You’ve got social media profiles but you’re not getting much action
Am I right?
Then good news...
In 2012, I stumbled onto a new way of getting traffic to my sites that I didn’t see anyone else doing. Best part, I was getting results with as little as $5/day.
Turns out I wasn't the only one stumbling onto this new way of getting website traffic.
Major brands started doing what I was doing. Other Internet marketers picked up on it too.
The name that finally stuck, was "Native Advertising."
It's called native advertising because to the end user it doesn't appear to be an advertisement. Which is exactly what makes it so effective.
"It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read."
– David Ogilvy, Father of Advertising
It's not just me saying this either. Here's what major media outlets and research firms are saying about native ads...
"Native social advertising revenues will grow from $1.6 billion to $4.6 billion in 2017." – BiaKelly.com
"Social-native, including Facebook News Feed ads and promoted tweets on Twitter, will draw a majority of native ad revenue between 2013 and 2018." – BusinessInsider.com
“Consumers are 25% more likely to look at a native ad than a banner, and they look at them 53% more frequently.” – CMO.COM
Like any other form of marketing, native ads generates sales. However, what it does above and beyond other methods is...
Sounds like a marketing unicorn right?
Yes, it does. But the reason why it works so well is because you're driving paid traffic to essentially what adds up to be blog posts.
Google starts thinking your site is more popular because it all of a sudden has more traffic than normal.
Industry influencers see your blog posts and retweet them.
Readers fall in love with your content and subscribe to your email lists as well as follow you on social media.
Now you're beginning to see why so many companies are switching all of their marketing budget to native advertising.
If you think it's as easy as just paying for clicks to your blog, you'll be mistaken. When I first tried this, I lost money. I spent a little over $30,000 testing different types of content, different blog layouts, and studying persuasive writing.
I'm not saying you need a degree in astro physics. Native ads is still easier than any other marketing method you've tried, but it's not magic either.
There is a process you need to follow. Otherwise you'll be paying for clicks that read your blog posts and leave without doing anything else.
If you want those readers turning into leads and sales, you'll need to change a few things on your site first. Then learn how to to create your content in a way that makes it compelling. And where to spend your money for the best ROI.
Which is why I created Bulletproof Native Ads, a course that teaches you how to get started with native ads the right way.