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How the Top ClickFunnels Companies Spend Their Advertising Budgets

How the Top ClickFunnels Companies Spend Their Advertising Budgets

by Justin Brooke

Since 2014, ClickFunnels has provided entrepreneurs with an easy to use platform for their sales funnels. These funnels help them grow their company online. 

According to the ClickFunnels profile on Enlyft, 5,465 companies use ClickFunnels. Most of them are based in the US and in Marketing or Advertising. Our question is: how do the top selling companies on ClickFunnels spend their ad budgets? 

To find out, we researched three of the top companies on ClickFunnels. First, we looked at the companies in ClickFunnels’ “2 Comma Club”. The club was created by ClickFunnels’ founders to recognize companies that have hit the $1M mark in sales. 

We put these company’s names into AdBeat to find out exactly where they’ve been putting their ad budget in the last two years. 

There isn’t a lot of additional ad spend by ClickFunnels users. Most of the companies had little to no ad spend listed. Of the over 20 companies we checked out, only three companies invested in ads: LadyBoss, Get Clients and Empire Builders. 

In general, LadyBoss invested in an online community for their female-specific health and exercise products. LadyBoss and Get Clients both use unique landing pages and destination URLs for their ads, and they ask for and use client feedback in the development of their products. Retargeting plays a large role in Get Clients’ marketing initiatives. And, overall, Empire Builders and Get Clients both use primarily video ads published on YouTube. 

 Let’s look at the numbers to find out what this all means in terms of their ad budgets.

 

Lady Boss 

LadyBoss, founded by Kaelin Poulin and her husband, Brandon, is one of the fastest growing e-commerce weight loss companies out there. They offer a weight loss system for women that spans supplements, merchandise and digital services, like LadyBoss Movement and LadyBoss Formula. 

They were added to ClickFunnels’ 2 Comma Club in 2017. At the time, they had four sales funnels in the works and each one earned over $1M. Poulin claims these funnels are the reason for their “overnight” success. In 2018, they anticipated over $30M in sales (though we can’t confirm if they hit that number). 

LadyBoss’s marketing strategy includes more than just ads. They invest in market research to find out who their customers are, and then develop customer feedback strategies, so that they can improve their product based on the end users’ needs. This helps them create an online community around direct and transparent feedback. 

In addition, they use Facebook Ads and social tracking, working to sell the LadyBoss brand by being inspirational and aspirational. 

Ad Spend & Ad Network

In the past two years, LadyBoss spent $14.3K of which $9K was spent on Google Ad Networks and $4.1K was spent on Google Search Partners. Only 8% of their ads are native, with Programmatic ads doing the majority of the work for them. 

Programmatic ads reduce time spent setting up ad campaigns and bidding on ad space. They focus their attention on Mobile rather than direct. Emphasis is put on the holidays or seasons – their peak ad spend was in January 2019, most likely around New Year’s Resolutions time, with $4.4K spend on Mobile ads. 

Publishers

LadyBoss’s main publishers include shopping, cooking and job sites. These seem to target women, since shopping and cooking tend to be female-dominated chores/activities. The job sites were all salary-comparison-based sites, which may be intended to target women looking to break the glass ceiling. 

 LadyBoss is a weight loss program specifically for women, so it makes sense that they’d target places where women visit. 

Their top 10 publishers are:

  1. Amazon.com
  2. Glassdoor.com
  3. Someecards.com
  4. Cookingpanda.com
  5. Zimbio.com
  6. Sfgate.com
  7. Sears.com
  8. Livestrong.com
  9. Chron.com
  10. Jobdiagnosis.com

LadyBoss spend $1.6K on Amazon. Their Mobile ads appeared on product reviews for cookbooks, exercise equipment, sleep aids and the sports nutrition category page. Again, this tracks with the target audiences desire to eat well, exercise and live healthier lives. 

Creatives

42% of LadyBoss’s ads are text with 32% as image-based ads coming. The text ads aren’t anything special – they have a basic statement with a website address. The image ads focus on bold pinks with white (following the brand). The key message is clear right away, and there is nothing else in the ad to distract from the message. 

The top desktop, with $377 in ad spend, was seen for four days from October 21 to October 26. They had five different destination URLs – all coded with the different publishers’ websites (Jamie Oliver, Delish, Your Tango, Cheet CC, and Healthy Aperture). This trick of coding the source into the URL helps with tracking and was done with each and every LadyBoss ad. 

This is LadyBoss’s Top Mobile Ad. It accrued $2.5K ad spend and was seen for 21 days from December 19 to January 16, 2019. Again, as with the desktop ad, there were several different destination URLs. 

Key Words & Phrases

  1. ladyboss 
  2. ladyboss lifestyle 
  3. premium pre workout 
  4. ladyboss weight loss lifestyle 
  5. ladyboss transformation system 
  6. finally 
  7. preworkout 
  8. protein 
  9. premium protein 
  10. global mission 
  11. amaze 
  12. fitness plateau 
  13. best selling author 
  14. taste 
  15. premium supplement 
  16. natural ingredient 
  17. integrity 
  18. lean 
  19. selling 
  20. all-star lineup 

Landing Pages

AdBeat did not have any landing pages listed for LadyBoss. So, we can assume that they don’t design new ones, instead preferring to take visitors to the main website. Another interpretation could be that ClickFunnels supplied the landing pages, so they didn’t register as landing pages in AdBeat. Either way, above is the LadyBoss home page. 

 

Get Clients

Get Clients is an online training site for digital marketing and advertising. Founder Dan Henry created it to help others how to build marketing and advertising agencies. In 2017, Get Clients grew to seven figures and, in 2018, they were added to ClickFunnels 2 Comma Club after earning over $3M. 

The majority of Get Clients’ business comes through sales funnels (on ClickFunnel). They also invest in customer retargeting ads for “every conceivable scenario”, targeted unique landing pages for each webinar/product, and an active sales teal that follows up with leads until people buy.

Ad Spend & Ad Network

In the past two years, Get Client spent $177.4K of which $156.6K was spent on Direct Buy and $16.2K was spent on YouTube. Direct buys occur when a marketer purchases impressions in bulk for specific contexts and sites. It takes longer than Native or Programmatic ads, but allows them to pick and choose where their ads appear. 

97% of their ads are video ads. Webinars are pretty much the main product they sell, so video ads allows them to capture the attention of people who learn visually. It also shows the viewer what it would be like to watch a class by the person. 

Get Clients also puts a touch more emphasis on mobile ($4-5K difference), though not enough to hypothesize and intentional reason. 

Their highest ad spend occurred in April 2019; they put $28.6K on Mobile ads and $20.6K on Desktop. 

Publishers

Get Clients publishes their ads on an eclectic selection of sites. They hit the prominent video site, YouTube, and article-based sites like Factinate, Brain Jet and Thought Catalog. As we saw with their ad spend, Get Clients’ main publisher is YouTube. Their highest ad spend is $172.8K for 35 unique ads seen for 212 days from January 31 to June 2019. The rest of the publishers get image ads. 

Get Clients’ top 10 publishers are:

  1. Youtube.com
  2. Urbandictionary.com
  3. Factinate.com
  4. Breitbart.com
  5. Brainjet.com
  6. Lifedaily.com
  7. Rare.us
  8. Thoughtcatalog.com
  9. Leoaffairs.com
  10. Portlandtribune.com 

Creatives

Get Clients’ ads are 97% video – 60 second videos, to be exact. Webinars are the main product so video is a good way to show potential “students” how easy it is to learn from them. Also, people tend to go to YouTube for tutorials and how tos, which makes it a great platform for selling courses and classes. 

 

Their top desktop ad is a YouTube video ad. It accrued $27.2K in ad spend over 101 days from January 31 through to June 12, 2019. There are eight different destination URLs, each taking visitors to a coded webinar page. 

 

In contrast, their top mobile ad, an image-based ad, accrued $607 in ad spend over three days from October 8 to 10, 2018. The destination URLs were coded for the different mobile devices used to view the ad. It’s unclear if the image ads are less successful than the video ads, or if Get Clients just didn’t focus on them.

Key Words & Phrases

  • recent 
  • depos 
  • yesterday 
  • billing 
  • gross 
  • sigma 
  • payout 
  • dispute 
  • radar 
  • feedback 
  • jul 
  • jun 
  • hymen 
  • bum 
  • analytics 
  • volume 
  • customize 
  • total 
  • developer 
  • balance 

Landing Pages

Get Clients and LadyBoss both tracked the destination URLs so they could find where visitors were finding them. Where LadyBoss focussed everything to the home page (or the ClickFunnels sales pages, it’s unclear), Get Clients created a unique landing page for each source and device. Their top landing page, seen above, had ad spend of $57.2K. 

Empire Builders

Peter Pru, founder of Empire Builders, has built, grown and scaled multiple six figure e-commerce businesses across multiple industries. Empire Builders, a member of ClickFunnels’ 2 Comma Club, is his e-commerce coaching site assisting people in transforming their e-commerce businesses into profitable ventures. 

Empire Builders’ revenue comes mostly from sales funnels. Pru cites ClickFunnels as helping them stop their “leaking bucket of a subscription box business.” Saving money in customer acquisition (their cost was around $20 per new customer at the beginning) by offering free plus shipping and discount funnels, allowed them to increase subscribers at a profit.

Ad Spend & Ad Network

In the past two years, Empire Builders spent $15.4K of which $15.1K was spent on Direct Buy and $317 was spent on YouTube. 

Like Get Clients, Empire Builders is a webinar-based educational service, so they use only video ads. This is a good strategy, as explained above, because it shows possible subscribers exactly what they’ll get when they watch the webinar (ie. the face, voice… everything). 

Empire Builders’ ad spend peaked in January 2019; they spent $28.6K on Mobile ads and $20.6K on Desktop. As with LadyBoss, this may have been due to New Year’s Resolution makers. 

Publishers

YouTube is the only publisher of note according to AdBeat. They spent $15.4K on seven unique ads, which were seen for 37 days from January 26 to May 6, 2019. The placement URLs are various different videos, which leads us to believe that Empire Builders’ ads appeared as those short ads before the start of playback. 

Creatives

Empire Builders’ only ad type is Video. They have one minute videos in talking head style (on a selfie stick). Peter Pru talks to the camera in an urgent tone for most of the videos, with only one featuring a more casual, relaxed tone. There is a longer (two minute) video. 

 

Their top Desktop ad is a video ad. It accrued $5.1K in ad spend, and was seen for six days from January 26 to May 6, 2019. It took viewers to two different URLs: the Empire Builders’ home page and the webinar’s unique landing page. 

The top Mobile ad, also a video ad, accrued $7K in ad spend. It was also seen for six days from January 26 to May 6, 2019, and took viewers to the same two URLs as the desktop ad. 

Key Words & Phrases

AdBeat didn’t have any common key words or phrases used to find Empire Builders. 

Landing Pages

Like LadyBoss, Empire Builders doesn’t have any landing pages listed in AdBeat. Mostly likely for the same reason. ClickFunnels provides the landing pages, which means they may not appear in the AdBeat data. As such, we have no insights to offer here.

 

Conclusion

There isn’t a lot of additional ad spend by ClickFunnels users. The platform offers easy-to-use sales funnel builders with much of the ad functionality built in. The three companies above did spend on additional ads, using their ad budget on video ads and programmic ads. Video ads are good for people selling webinars or courses while programmatic ads are effective for product-based e-commerce

​Video ads are good for people selling webinars or courses while programmatic ads are effective for product-based e-commerce.

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If you use ClickFunnels to creates sales funnels for your business, this means you won’t need to worry about distributing ads too much. You can always help the sales process by creating additional ads, but it isn’t necessary. Which is good to know.

INSTANT DOWNLOAD: 50 ONLINE ADS THAT MADE MILLIONS FOR THEIR FOUNDERS

We searched 50 companies that made millions online with digital ads. Then packaged all their landing pages and ads in a neat file for you. Download it now and have an instant swipe file for your own inspiration. 

How the Biggest Supplement Companies Spend Their Advertising Budgets

How the Biggest Supplement Companies Spend Their Advertising Budgets

by Justin Brooke

The health supplement industry is growing, and fast. According to Statistia, the revenue from vitamins and nutritional supplements production in the US from 2018 to 2019 was $32 billion. And the Globe Newswire reports that dietary supplements market is predicted to reach $210.3 billion by 2026. In such a vast, highly populated market, how do companies stand out? 

We took a look at the marketing strategies of three companies making millions in the industry. MyProtein, PureFormulas and Redd Remedies all employ their own variation on the following marketing strategies:

  • Word of mouth through affiliates, influencers, online partnerships and retailers. They get others to spread the word about their products. 
  • Social media ads and community building
  • Promotions, offers and countdowns listed on their website and announced in email newsletters, on social media and more. 
  • Email marketing, including retargeting campaigns, cart rescue emails and restock reminders. 
  • Personalization and customer-centric approach to content and ads. 

To find out how this affects their ad budget and ad spend, we jumped on AbBeat for the numbers.

 

MyProtein

MyProtein is the leading sports nutrition brand in Europe. The Britain-based online retailer was founded in 2004 by Oliver Cookson, and sold to The Hut Group in 2011. They sell protein powder, vitamins and minerals, as well as performance clothing and snack alternatives.

Several professional sport teams partner with the brand – Burnley FC, Nottingham Forrest, Sale Sharks and St Helens RFC – with many professional athletes endorsing their products.

All of this translates into an estimate $77M in annual revenue. 

Of the three companies, MyProtein had the most information available about their marketing strategies. And they also employ the most tactics of all the companies. 

If we could sum it all up, it would be that they use email marketing and e-commerce to ensure every second of the user’s screen time translates into more sales. This involves cross-selling, up-selling, rescue emails, re-stock reminders; sales, offers, promotions and countdowns that instill a sense of urgency; loyalty programs and student discounts; and affiliates that target new customers, including competitions for affiliate to increase their commission. 

All of these things require additional ads to support their marketing efforts. This is where their ad-specific budget goes. 

Ad Spend & Ad Network

Over the last 730 days, MyProtein spent $39.8K of which $35K was spent on Google and $3.7K was spent on BingAds Content. The primarily mobile ads are 100 percent programmatic – automatic bidding and ad network selection.

Their highest ad spend was in November 2018. They spent $15.3K on mobile and $163 on Desktop. This ad spend coincides with their 2018 Black Friday promotion – which is their top Mobile Ad (see Creatives section below). 

Publishers

MyProtein’s publishers include weather networks, medical, lifestyle, fitness and health sites, as well as sports sites. These sites all fit with their target audience: athletic types looking to improve health, diet and fitness. 

  • Weather – people who run or play sports outside may check the weather often enough to validate having it on this site
  • Medical/Lifestyle/Fitness – for supplements, these pages make sense; targets people who are trying to be healthy, get fit etc. etc.
  • Sports site – focus is on sports nutrition, so advertising on sports sites is key.

MyProtein’s top 10 publishers are:

  1. Accuweather.com
  2. Yahoo.com
  3. Worldlifestyle.com
  4. WebMD.com
  5. Realtimepolitics.com
  6. Muscleandfitness.com
  7. Readysetheath.com
  8. KenH14.vn
  9. Inspiremore.com
  10. VNExpress.net

Top publisher, Accuweather, accrued $8.3K in ad spend for three unique ads. These ads were seen for six days on the Google Network and published on Accuweather on the forecast page for various cities/regions. 

Creatives

MyProtein uses primarily Image ads (88%) with text a distant second (12%). Images ads are the best choice for the company, since they strive to be an aspirational brand. Their social media is filled with lifestyle images of fit, athletic types pursuing health. Their creatives follow this visual style. Ads have athletic types with the message that the audience can also aspire to be like the people in their ads and creatives.

The top desktop ad is 300 x 250, with a mere $98 ad spend. It was seen for six days from October 27 to November 18, 2018. 

The ad takes the audience to the shop. These destination URLs include PPC campaign coding for easier tracking.

The top mobile ad is also a 300 x 250 image ad. It accrued $8.1K in ad spend – which makes sense given their focus on mobile ads over desktop. It was seen for six days from November 20 to November 25, 2017. 

This was their 2017 Black Friday campaign, so the ad emphasizes FOMO (fear of missing out). The ad appeared on yahoo, Accuweather, Inspiremore, King5 and Topix and took visitors to their dedicated Black Friday landing page. Like the desktop ad, the destination URL is coded for black friday for improved tracking.

Key Words & Phrases

  1. myprotein 
  2. high quality sport bag 
  3. your training 
  4. fitnees 
  5. sport bag 
  6. eek 
  7. tein 
  8. miss 
  9. fitne 
  10. hard 
  11. achieve 
  12. william 
  13. hyman 
  14. motif 
  15. ambition 
  16. protein powder 
  17. dut 
  18. runway 
  19. caffeine 
  20. run 

Landing Pages

No landing page details in AdBeat; checked the destination URLs in AdBeat to find out what happens.

Desktop Ad takes us to the shop.

Mobile Ad (which was for Black Friday) takes us to a dedicated Black Friday page (which now has a prompt to sign up for their newsletter to get their offers). Makes sense since, their limited time offers in emails and reinforced on landing pages;

 

PureFormulas

PureFormulas is an online supplement retailer based in Miami, Florida. Founded in 2007 by Jose Prendes, this company is considered a leader in the online health and supplement space in the US. PureFormulas’ products include GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition and pet products. 

Their website sets them apart from some of their competitors. It features secure, friendly online shopping and free shipping on their more than 40,000 products. This aligns with their mission to maintain daily motivation and passion for healthy living, with a focus on high level customer service and quality products. 

Their roughly $36M annual revenue comes from an average of 600,000 active customers and over 100 service professionals. 

When PureFormulas first started, they focussed on search campaigns and paid search for their advertising. All of this was done by the company, themselves, requiring a lot of man hours. In 2015, they worked with a digital marketing agency. This agency took over the ad set up, bringing Facebook into the mix and creating timely, relevant display and retargeting ads. This switch in advertising focus increased their average order value by 36 percent, decreased their cost per click by 38 percent and increased their click-through rate by 125 percent. 

PureFormulas’ customer-centric focus means providing relevant and dynamic content. Their social channels feature educational content, as well as for listening to customers’ needs in order to solve issues and find ideas for new products. This fosters a culture for the brand. 

Here’s what this means for their ad budget.

Ad Spend & Ad Network

Over two years, PureFormulas spent $53.9K of which $44.7K was spent on the Google Search Network and $5.1K was spent on “other”. Like MyProtein, PureFormulas focuses on mobile ads and all their ads are programmatic. This makes sense, given their partnership with the marketing agency. 

The highest ad spend took place in October 2017. Mobile racked up $14.6K in ad spend, and desktop, $2.6K.

Publishers

PureFormulas’ publishers are primarily big box stores. As an online store, these brick-and-mortar stores are, in a way, their competitors. Advertising on these sites would, in theory, grabs an audience looking for health supplements and offers the added benefit of at-home shopping.   

Top 10 publishers

  1. Walmart
  2. Amazon
  3. Target
  4. Yahoo
  5. Mindbodygreen
  6. Bestbuy
  7. eBay
  8. Kohls
  9. Thefreedictionary
  10. KMart

Top publisher is Walmart. $15.3K was spent on 99 unique ads seen for 58 days. The ad appeared on several different pages from product pages to search pages. 

Creatives

Unlike MyProtein, PureFormulas’ top ad type is the text ad (52%) with the text-image combo as the second-most used type (32%). The driving message is “fast, free shipping” – which makes sense given the location of their ads (shopping sites). It pulls their target audience into the ease of online shopping over heading to the store. 

 

Their top desktop ad is a text ad that acquired $3.5K in ad spend over 29 days from March 3 to April 1, 2018. It appeared on amazon.com and brought visitors to a product page. 

 

The stats for their top mobile ad, also text, are very similar to the desktop ad. $4.6K ad spend over 12 days from September 25 to October 17, 2017. It also appeared on amazon.com. 

Key Words and Phrases

  • hydrolysate 
  • everyday low price 
  • free shipping and free return 
  • boiron 
  • joint support 
  • thorne research 
  • boiron calendula 
  • great lake 
  • jarrow formula 
  • jarrow 
  • calendula 
  • trons 
  • ula 
  • interplexus 
  • quality vitamin and supplement 
  • pum 
  • encapsulation 
  • buried treasure 
  • boiron homeopathics 
  • pure 

Landing Pages

The top landing page for PureFormulas is a product page. It has $150 in ad spend.

 

Redd Remedies 

Redd Remedies develops all-natural health and wellness supplements and related products. They have over 30 targeted natural supplements in 10 different categories. Their products are sold online and in stores across the US and the world.

The Illinois-based company was founded in 2005 by Dan Chapman. They are an MLM company, using word of mouth and existing retails stores to recruit new distributors. According to Chapman, the most successful products are the ones designed based on effectiveness not marketing strategy.

According to Dan Chapman, the founder of Redd Remedies, the most successful products are the ones designed based on effectiveness not marketing strategy.

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This brand of marketing garners them over $13M in annual revenue. Part of which they put to good use in their ad budget. Looking at their stats in AdBeat show that their strategy is a combination of MyProtein and PureFormulas’ strategies. 

Ad Spend & Ad Network

Over two years, Redd Remedies spent $15K on ads, of which $14.2K went to Google and Google Search Networks. While, like the other two companies above, most of their ads are programmatic, they do spend five percent of their budget on native ads. Like the other two companies, mobile is the focus. 

Their peak ad spend occurred in August 2018. They spent $2.8K on mobile ads and a mere $194 on desktop ads.  

Publishers

Redd Remedies’ publishers span cooking, shopping, health, lifestyle and a few random other websites. For the most part, you can see that their publishers follow a target audience that wants to live healthier lifestyles through cooking, exercise and organic diets. 

Redd Remedies’ top 10 publishers are:

  1. Cookingpanda.com
  2. Walmart.com
  3. ActiveBeat.co
  4. PsiphonHealthyLiving.com
  5. OrganicAuthority.com
  6. WikiHow.com
  7. Dogster.com
  8. WorldLifestyle.com
  9. RatemyJob.com
  10. MagiQuiz.com

Cookingpanda is their current top publisher. The ads appeared on different recipes as well as a few articles on the site. It accrued $1.7K in ad spend over 21 days, and included three unique ads. 

Creatives

Redd Remedies’ creatives are 71 percent text ads and 26 percent text-image combination. The text ad works for Redd Remedies in the same way it works for PureFormulas – they’re giving the audience the message they want to hear. In the case of Redd Remedies, it’s that the company creates their supplements based on years of experience and study. 

The top ads are the same for both desktop and mobile. Text-based, it features the message “Based on thousands of years of honored healing traditions, combined with modern science.” 

The desktop ad was seen for 56 days from January 28 to September 1, 2018 and garnered $479 in ad spend. It took viewers to Redd Remedies’ home page. It was published on eight different websites. 

The mobile ad was seen for 63 days from January 25 to September 18, 2018. It pulled far more in ad spend – $4.8K – than the desktop ad. Published on a lot more websites, it brought people to the home page as well. 

Key Words & Phrases

  1. modern science 
  2. natural supplement 
  3. therapeutic 
  4. throat 
  5. remedy 
  6. balance 
  7. jointhealth 
  8. tradition 
  9. whole body balance 
  10. science 
  11. strees 
  12. thousand 
  13. ancient healing 
  14. + science 
  15. supplement 
  16. siress 
  17. trust 
  18. glare 
  19. circulation 
  20. guano 

Landing Pages

All of Redd Remedies’ ads bring people to their home page, so there were no landing pages listed in AdBeat for us to analyze. 

 

Conclusion

There’s a lot that goes into marketing, and for an industry as competitive and booming as the supplement industry, that can make it challenging for new companies. These three companies show that different tactics work for different brands. 

Brands that want to sell a lifestyle should focus on mobile image ads and health, wellness and fitness publishers. Those that want to sell quality products can afford to focus their efforts on text-based ads on big box store websites. 

All three companies seem to agree though: programmatic is the way to go though, to reduce your ad spend, save money and increase visibility across the board.

INSTANT DOWNLOAD: 50 ONLINE ADS THAT MADE MILLIONS FOR THEIR FOUNDERS

We searched 50 companies that made millions online with digital ads. Then packaged all their landing pages and ads in a neat file for you. Download it now and have an instant swipe file for your own inspiration. 

How the Top Credit Repair Companies Spend Their Advertising Budgets

How the Top Credit Repair Companies Spend Their Advertising Budgets

by Justin Brooke

In our examination of digital advertising the credit repair industry, we discovered a number of interesting tidbits that made it unique. 

The first and somewhat surprising thing that we found was that the advertising landscape for credit repair companies was somewhat limited. There just aren’t a whole lot of competitors out there paying for ad space, particularly among the big, highly competitive keywords in search. 

Competition may be one reason for the sparse competition. On this list, you’ll see a pretty big disparity between the top advertisers and those with smaller programs. 

The competition in this space is exacerbated by review websites, who are often found to be among the most frequent advertisers in the space for highly competitive search keywords. It is also more difficult for credit repair companies to find places to advertise. Many platforms don’t allow credit repair ads.

In this article, we’ll cover the advertising operations of the top credit repair companies and examine ways in which smaller credit repair companies can find space to compete. 

 

#1 Lexington Law

365 Day Ad Spend: $668k

Lexington Law is the proverbial big dog in credit repair advertising. They have, by far, the largest advertising budget among their competition. They are also consistently the top-rated credit repair company on the consumer review websites that often litter the search results in this space. 

Unlike other industries that we’ve covered, the credit repair industry, Lexington Law spends a majority of their budget on the Yahoo Gemini Network, which serves both search and native ads. The company also spent over $250k in this last year on Google as well, with a small portion of their budget going toward direct buys and Bing Ads. 

Lexington Law leans heavily on text and image advertisements, with a combination of the two being their most prevalent ad type. 

Let’s take a look at some example ads that they have run. Let’s start with a look at a text advertisement that ran in late 2018 and early 2019. 

The copy is simple — “Get Help Repairing Bad Credit” — the ad also goes on to highlight that their process is legal, which is likely a concern among many credit repair customers that are just beginning their search. 

Here’s another text ad that the company ran. Again, we see them highlighting the fact that their service is legal and that their proven process can drive results. 

Here’s an example of an image ad that the company ran throughout 2018 and 2019.

This is an excellent ad example. It addresses a specific problem that their customers might have — being unable to buy a car due to poor credit. Their call to action invites users to “Learn More,” and drives them to a landing page where their information can be collected. 

This next example plays on the family dynamic benefits of credit repair. Showing a father and his young daughter, the ad subtly implies that customers can improve the lives of their children by improving their credit score and opening the door to more opportunities for their family. This is a great example of a text/image ad that the company often runs. 

Lexington Law also kept an active presence on Facebook ads. Here’s an example of an ad that the company ran, touting their offering as “a solution for better credit.”

 

#2 CreditRepair.com

365 Day Ad Spend: $40.7k

CreditRepair.com is another sizable presence in credit repair industry advertising. They have a yearly ad spend of $40.7k.

Unlike Lexington Law, CreditRepair.com relies heavily on direct buy advertisements. They both use the Yahoo Gemini network for a sizable amount of their ad budget. CreditRepair.com does not invest nearly as much into Google, with less than $4k in yearly ad spend on the platform.

They relies more heavily on text and video than Lexington Law. Interestingly, their ads were almost even split among text, video, and text/image ads. 

Let’s look at some examples. 

Here’s an example of an image/text ad that the company ran in late 2018 and early 2019. The ad shows a young couple buying their first house. Like Lexington Law, we see a heavy focus on family-centric ads in CreditRepair.com’s advertising. 

Now let’s look at an example of a mobile text ad that the company ran in late 2018 and early 2019. The ad invites customers to “build a personal game plan.” The copy in the ad hints at a custom approach to each customer.

The company also ran a small number of Facebook advertisements. However, it was on Facebook that the company ran many of their video advertisements, including in the example below.

In this ad, the video invites customers to let CreditRepair.com “go to bat” for them and help them improve their credit score. The “Go To Bat” campaign was run throughout 2018 and 2019 and was primarily present on social ads. 

CreditRepair.com’s success might suggest that if you want to compete in the credit repair industry, you may want to look at direct buy advertisements rather than competing on the more competitive search terms.

 

#3 Key Credit Repair

365 Day Ad Spend: $69.7k

Key Credit Repair is another major player in the credit repair advertising. With a yearly ad spend of nearly $70k, they are smaller but still competitive with the larger operations. 

Key Credit repair differs from other companies on this list because they seem to lean heavily on Bing ads, where others tend to lean more on Yahoo. 

Their advertising budget is almost evenly split between Bing and Google. 

Most of the company’s advertisements are text ads, shown in search results. 32% of their ads are image ads. 

Here’s an example of a text ad that the company run. Notice how the ad headline highlights the fact that they are BBB A rated. In the ad text, they also advertise that customers pay nothing up front with no contracts, then calls users to action for a free consultation with the company. 

Here’s another ad that the company ran, offering credit repair for $99.95 per month. 

Here’s another ad that was part of the same campaign:

 

Key Credit Repair is positioning themselves as a low-priced option compared to their competitors. They lean heavily on text advertisements both in the search results and on Google’s publisher network. 

Replicating KeyCreditRepair’s success would be easier than the other companies on this list. Their heavy reliance on Bing Ads shows that competitors may want to look at channels other than Google to find CPCs that are affordable. 

 

#4 FinancialAdviser.com

365 Day Ad Spend: $216.9k

Financial Adviser is another big name in the industry. While they offer a wide range of services, their primary service is credit repair. 

Unlike other companies on this list, FinancialAdviser.com barely uses Google, Yahoo, or Bing to distribute their ads and instead rely on Revcontent:

There, they show exclusively text/image combination advertisements.

 

Their approach is interesting and definitely stands out from the crowd. 

Let’s look at two examples of ads that the company ran on the Revcontent network. 

Here’s the first:

And here’s the second:

Both are very similar advertisements. The difference is in the geo-targeting for the ads and the focus on a specific state. These ads were primarily shown to mobile users. When customers click the ad, they are taken to a landing page that invites them to sign up to receive a number of credit repair secrets that they can use to improve their own personal credit scores. 

This is a great example of how a company can find a channel that works for them and take themselves out of the competition. None of their primary competitors are spending such a sizable portion of their budget at Revcontent, and we haven’t seen any others geotarget their ads in the way that Key Credit Repair has. 


Think Small to Grow Big

More than any other industry that we have covered, the credit repair industry’s advertising is fragmented. Among the largest companies, they all target different networks, with different approaches to the way that they connect with customers. 

Advertising in search is high-priced and extremely competitive. This is one of the big reasons why we see larger credit repair companies taking their ad spends to other networks. 

Advertising in search is high-priced and extremely competitive. This is one of the big reasons why we see larger credit repair companies taking their ad spends to other networks. 

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If you are a smaller shop that would like to compete with these credit repair giants, there are a few simple tips that you can take from the companies covered in this article. 

  • Go local. Focus on less-costly local credit repair keywords. Geotarget your ads and highlight that geolocation in the ad copy. Doing so will drastically decrease the competition that you have to worry about. 
  • Test secondary networks. In this article, we have a company that primarily advertises on Yahoo, one that primarily advertises on Bing, and one that exclusively uses Revcontent. Getting away from the competition and finding secondary channels can help you to get away from more competitive channels and try new approaches that may not be allowed at larger networks. 
  • Family-centric imagery. We see several campaigns on this list that use images of families to drive home the point that credit repair isn’t just for you, it’s for everyone that you love. 
  • Highlight legality. Many consumers are unsure about whether or not credit repair services are legal. 

The credit repair advertising landscape is a unique and competitive one. But with a little creativity and some helpful hints from the industry’s biggest advertisers, small credit repair companies can find their niche and compete. 

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How the Biggest PC & Mac Speed Repair Advertisers Are Spending Their Budget

How the Biggest PC & Mac Speed Repair Advertisers Are Spending Their Budget

by Justin Brooke

The PC and Mac repair market is a large one. There are hundreds of different tools, each with its own nuances. As a result, we see a lot of creativity in the advertising campaigns of these companies.

Still, standing out from the competition can be tough. Many tools have similar offerings and advertising styles, making the sea of PC speed repair solutions blend together.

However, there have been a handful of companies that have been able to rise above the rest, carving out their own portions of market share in an increasingly crowded market. 

In this article, we’ll look at the cream of the crop when it comes to PC and Mac speed repair companies. We’ll dive into their advertising operations and take a look at where and how they spend their advertising budgets. Then we’ll offer some simple advice that similar companies can use to shape their own campaigns. 

Let’s get started.

 

#1 MacKeeper

365 Day Ad Spend: $3.3 mil

MacKeeper was the largest advertiser that we looked at in this industry by a wide margin. Spending more than $3 million over the last year, the company spent the majority of their budget on direct buy advertisements. They also spent a sizable portion of their budget advertising on Google:

A majority (80%) of the ads that they ran were image ads. They also published quite a few interactive HTML5 ads. Only a small portion of the ads that MacKeeper ran were text ads. 

Now let’s dive into some example advertisements that the company has run. You’ll see that MacKeeper and others on this list often use similar strategies, particularly in their image advertisements. 

Here is the ad that MacKeeper ran most often:

This ad addresses a very specific problem for those that aren’t so computer literate — low disk space. It invites them to start a download, provides a quick 3-step overview of what the customer can expect, then calls them to action with a “Start Download” button. 

Notice how the third step calls for “removing junk files for extra space,” assuring customers that their solution won’t remove anything important that they would like to keep. 

This is a strategy that we’ll see throughout the advertising campaigns of the companies we cover in this article. We see a lot of these solutions directly calling on the user to download the solution. While this tactic isn’t allowed on all networks, it gives customers the appearance of a quick solution to a very specific problem

In this next example, we see another type of image ad that the company commonly ran. 

This ad features a picture of a man with glasses holding a Mac, looking like an expert. It’s a simple but effective way to convey expertise and show your audience that there are real people behind the company providing the solution. 

MacKeeper’s advertising operations and particularly the download-centric strategy used in their image ads should serve as an excellent guidepost for smaller companies that are looking to compete in this space. 

 

#2 iolo.com

365 Day Ad Spend: $461k

Iolo.com is another titan in this market. With more than 450k in yearly ad spend, the company does differ from MacKeeper in that they lean almost exclusively on Google ads instead of direct buy advertisements.

They split their budget almost evenly between text and image advertisements.

First, let’s take a look at some of the image advertisements the company has prominently run. 

In this first example, they ask a simple question that casts a wide net for their target audience — “Slow PC?” Then, they invite customers to improve their PC’s speed and performance and calls them to action with a green “Act Now” button.

This is a simple but effective way to grab the attention of customers that need their solution. The company ran this same ad in several other formats as well. 

Here’s an example of a text ad the company ran. It’s simple, but likely effective because it ran continuously for the company over nearly two years. 

The ad has a simple headline “Clean Up Computer – Free Download,” then invites customers to take advantage of a free scan.

Iolo.com should serve as inspiration to smaller companies that want to avoid the download-focused advertisements, which can be seen as scammy or aggressive by some networks. 

 

#3 Slimware

365 Day Ad Spend: $280k

Slimware is a company that offers a number of products that are all geared toward speeding up computers. Like MacKeeper, the company’s advertising campaigns focused mostly on direct buy campaigns. They also dedicated a significant portion of their budget to google ads.

Most of the advertisements that the company ran were image advertisements.

Like MacKeeper, SlimWare takes a similar download-focused strategy with their image ads. 

In this example, we see them calling customers to action by telling them to start their download with a green “Get Started” button. 

However, this ad gets a bit more detailed than MacKeeper got with theirs, as it lists the different operating systems that the tool is compatible with. 

Next, we have an example of an image ad the company ran. This ad saw a lot of usage in the early half of 2019, to the tune of more than $6k in ad spend, targeting desktop devices only. 

The way they outline the 3-step process in this ad is interesting and could be something that smaller PC speed repair solutions might consider using to their own benefit. 

Slimware’s advertising strategies could translate well for smaller competitors. Their focus on direct buys shows that while Google is cost effective for many of these companies, they often have to go to other platforms or channels to run the type of ads that they want to runMany of these companies have an image-based, visual focus to their ads. 

Slimware's focus on direct buys shows that while Google is cost effective for many of these companies, they often have to go to other platforms or channels to run the type of ads that they want to run.

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#4 PCTonics

365 Day Ad Spend: $274k

PCTonics provides a suite of products that are all centered around speeding up computers. They offer a solution for PCs, Macs, and a driver update automation software. 

They are a large competitor in the market, with more than $274k in yearly ad spend. Interestingly, PCTonics advertises almost exclusively on Google.

They also run image ads exclusively, with no other ad types receiving significant traffic from their campaigns.

Like the other companies on this list, PCTonics uses the download-centric strategy to bring new customers into the fold. 

Here’s an example of the image ad that has seen the most serious budget commitment:

Like others on this list, they highlight their simple 3-step process to paint their solution as simple and quick. 

PCTonics has run this and similar advertisements throughout their campaigns. They focus almost exclusively on these download-centric ads. 

Here’s an example of a similar ad with a different button color that the company dedicated a large portion of their budget to:

This isn’t the first time that we’ve seen the download-based image ads and the three-step process show up in this article. Both are certainly tactics that smaller companies should look to replicate and test in their own campaigns. 

 

#5 Macpaw

365 Day Ad Spend: $250k

MacPaw, like MacKeeper, is a computer speed solution that is geared specifically toward Mac users. 

They have a significant yearly advertising budget at more than $250k. Like PCTonics, Macpaw focuses almost exclusively on Google advertisements. The company has seen a significant decrease in their advertising spend in 2019 compared to the previous year.

A majority of the ads that Macpaw runs are image ads, with 15% of their total ads being image/text ads. 

Let’s take a look at some examples of image ads that the company runs. 

Their image ads look similar to the ones run by iolo.com. They aren’t calling users to download anything, but they do take a similar approach in inviting customers to try their solution for free and calling them to action with a green button. 

In this next image ad, the company does use the “download” call to action, touting their latest version as “a giant step forward in Mac Cleaning.”

This ad is a little interesting because their call to action is free-floating and doesn’t use an outlined button, like nearly every other company covered in this article. 

Here’s an example of a Google text at the company ran. This ad targeted a specific Mac product – The Mac X. The ad tells customers that their solution will clean their Mac “good as new,” while providing multiple tools to optimize different processes. 

It’s simple, but it must be effective as this ad has run consistently for Macpaw. 

 

What to Take Home

The PC speed repair solution market is a crowded one. We see companies all using similar strategies and tactics, with some divergence in the channels and networks that companies use. 

If you are a small competing PC speed solution, there are a few things that you should take home from this article to incorporate and test in your own advertising campaigns:

  • Offer a free download. When nearly every company in a space is doing the same thing, you can bet that they are doing it because it works. They are offering software solutions to software problems. Their customers want a quick fix. By inviting users to download the solution directly in the advertisement, you convey that speed. 
  • 3-Step Process. Many of the ads that we saw in this industry also highlighted a simple three-step process that customers could expect. This also helps to position the solution as a quick and efficient one.
  • Image ads. Image ads seem to dominate in this space. Nearly every company profiled included image ads (through both direct buys and Google) as a significant portion of their overall advertising budget. 

For smaller competitors, there are some real gold nuggets in the advertising campaigns of their competitors. We see a lot of similarities between these companies and their tactics are perfect for testing and integrating into your own campaigns.

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How the Biggest Clickbank Companies Spend Their Advertising Budgets

How the Biggest Clickbank Companies Spend Their Advertising Budgets

by Justin Brooke

Clickbank is one of the top 100 internet retailers and a leader in digital e-commerce. They make over $3 billion in sales each year by leveraging their affiliate network to promote products. The company itself works with entrepreneurs to create the lifestyle products and offers full e-commerce solutions.

The marketing affiliates promote Clickbank products by writing reviews and enticing their own readership to purchase these items… all for a commission of course. In a way, it sounds as if Clickbank products don’t necessarily need additional ad budgets, as the platform positions itself as the full deal for increasing digital sales. That being said, there are definitely benefits to creating additional ads for your Clickbank products. 

In fact, three of the top sellers on Clickbank have additional ad spend in mobile ads. By analysing the ad spend of Flat Belly Fix, Ted’s Woodworking and Red Tea Detox, we’ve found that these top Clickbank companies also invest in: 

    • HTML5 Mobile Ads
    • Image-based ads on websites that cater to their target audience 
    • And image-based ads in bold colors with in-your-face images

To show you how they do it, we dove into their ad strategies. We pulled the data and information from Adbeat, an online marketing data tool that analyses advertiser’s ad strategies. 

 

The Flat Belly Fix

In 2016, Todd Lamb created The Flat Belly Fix to help his wife overcome her unhealthy lifestyle and weight. It is the highest ranking product on Clickbank overall as of June 20, 2019. It is found in the Health & Fitness: Diets & Weight Loss category. 

The product itself is a combination of a “fat burning tea” and a 21-day program sold through Clickbank. It includes the bonus promotional items “7 Minutes to a Slim Belly System”, “Flat Belly Fix Done for You” (fat burning smoothie recipes) and personal coaching. 

The Flat Belly Fix’s main marketing strategy leverages Clickbank’s marketing affiliates. They post reviews of the product with specific keywords to entice their readers to invest in the product (for which they receive a commission).

The Flat Belly Fix’s main marketing strategy leverages Clickbank’s marketing affiliates. They post reviews of the product with specific keywords to entice their readers to invest in the product.

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It should be noted that the cost of using the affiliate network is not included in the ad budget reviewed here.

Ad Spend & Ad Network

In the past two years, The Flat Belly Fix spent $139.7K on advertising. $89.6K was spent on Lockerdome with $47.4K on Revcontent. Almost all (99%) if their ads are Native, with a large chunk of their budget of their going towards mobile. Their ad spend peaked in June 2018. They spent $40.1K on mobile ads that month. 

Native ads work best for The Flat Belly Fix as they blend into the narrative of the site on which they appear. This allows their audience to read the message (or watch the video) without the sense that its an advertisement. 

Publishers

The Flat Belly Fix’s publishers are primarily news-based websites with a right-leaning political slant to their narrative. In fact, of the top five publishers, three are political news sites (Breit Bart, The Federalist Papers, Infowars). This suits the product, as their target audience seems to be moderately to very religious mothers/parents with a right-wing political stance.

The Flat Belly Fix’s Top 10 publishers are:

  1. FaithIt.com
  2. ForEveryMom.com
  3. BreitBart.com
  4. TheFederalistPapers.org
  5. InfoWars.com
  6. YourTango.com
  7. InfoPlease.com
  8. Pch.com
  9. TechTimes.com
  10. TalkingPointsMemo.com

The top publisher as of researching this article is FaithIt.com. The Flat Belly Fix spent $40.2K on five unique ads seen for 33 days. The format, style and narrative of the site matches the format, style and narrative of The Flat Belly Fix’s website. 

Creatives

The Flat Belly Fix’s ads are a mix of HTML5 ads (64%) and Text/image ads (35%). HTML5 allows The Flat Belly Fix to incorporate short time-lapse style video clips of their customers losing weight. Since a lot of their sales content features videos telling the story of the product and showing it in action, the HTML5 format works for their brand. 

Their top desktop ad is a native HTML5 ad. It is a short time lapse video of a lady slimming down – there is no text or anything else to inform the view of what they’re seeing. They spent $2.8K on all networks from December 8, 2018 to February 5, 2019. It took the visitors to the landing page (the home page) to watch the video. 

In contrast, their top Mobile ad is text heavy. A vertical side banner, it shows a short gif, the tagline, additional details and a clear call to action (watch the video). It aired from June 22, 2018 to July 13, 2018 and incurred $52.6K in ad spend. 

Key Words & Phrases

  • flat belly 
  • walsh 
  • american mom 
  • lockerdome 
  • figure 
  • belly 
  • eight 
  • crazy 
  • quest 
  • lost 
  • comment 
  • trick 
  • breakthrough 
  • pound 
  • burn 
  • conversation 
  • fat 
  • bum 
  • log 
  • three 

Landing Pages

The Flat Belly Fix seems to focus on their homepage, reusing the same layout and content (for the most part) with, perhaps, unique URLs for tracking purposes. The first thing you see on their homepage is an in-your-face header about melting off fat, then the video (or rather, the option to view the video or read the text version). 

The text version takes you to a rather long and a bit difficult-to-read page listing the video transcript. 

 

Ted’s Woodworking 

Since 2017, Ted’s Woodworking has provided customers with access to the “internet’s largest database for woodworking plans”. The product sold on Clickbank gives customers the “total package” of instructions and resources to complete various woodworking projects. It is found in the Home & Garden : Crafts & Hobbies section of ClickBank. 

Like The Flat Belly Fix and pretty much every other ClickBank product, Ted’s Woodworking’s main marketing strategy leverages Clickbank’s marketing affiliates who post reviews and etc. to promote the product. The following ad spend analysis focuses on the ad spend by Ted’s Woodworking specifically, without considering the marketing affiliates. 

Ad Spend & Ad Network

Over the last two years, Ted’s Woodworking spent $22.6K of which $13.9K was spent on Taboola and $4K was spent on Direct Buy. 75% are native ads while 18% are direct. 

For the most part, they have put more emphasis on Mobile ads than Desktop. Their highest spend was in October 2018, with $6.5K spent on mobile ads. 

Mobile ads probably hit their target audience where they are, as these crafty personas are most likely looking for how-tos on their phones while they work on woodworking projects. 

Publishers

Ted’s Woodworking’s publishers are largely other woodworking and craft sites. The ads appear in different places throughout the sites. 

Their top 10 publishers include: 

  1. Homestead-and-survival.com
  2. wooddesigner.net
  3. Warpedspeed.com
  4. Notallowedto.com
  5. Liveleak.com
  6. Theblaze.com
  7. Slate.com
  8. Nametests.com
  9. MSNBC.com
  10. Cocland.com

The top publisher, Homestead and Survival, curates articles from around the internet into one place. Their articles focus on knowledge, tactics, skills and recipes in the home and survival fields. Their top ad spend on this site is $1.5K, which included two unique ads seen for 104 days. 

Creatives

Ted’s Woodworking ads are primarily text/image based (75%) with a few just image ads (23%) thrown in for good measure. The text/image combo in the ads are effective because they showcase the product (books and guides) and/or a final woodworking project for the audience. The visual attracts the potential customer and the text allows for further details on what they get out of the deal.  

The highest performing Desktop ad is a gif. The only animated part of the ad is the blinking “download now” button. The ad itself is pretty straightforward – tagline, image, checklist of project types. The natural wood grain visuals and grass background give off a rustic, home-made feel. 

It links to the landing page (main site’s home page) with an additional link to a new mobile ad. They spent $1.4K on it and it was seen for 95 days from June 1, 2018 to June 15, 2019. 

In contrast, the top mobile ad is a grid of six finished projects… and that’s it for the image. The accompanying text is a simple tagline that entices the audience to click through to the landing page on the website. 

Discover 16,000+ Easiest Way To Build Amazing Woodworking Plans and Projects

They spent $11K on this ad. It was seen for 62 days from August 30 until November 11, 2018. 

Key Words & Phrases

  • amazing woodworking plan and project 
  • donacenneiil 
  • donacenneiil concept 
  • woodworking 
  • greenhouse 
  • tabies 
  • tobias 
  • intramural 
  • shed 
  • woodwork 
  • daily survivor 
  • tedswoodworking 
  • plams 
  • deck 
  • recommend 
  • proje 
  • ruby 
  • pesti 
  • chair 
  • project 

Landing Pages

Ted’s Woodworking’s landing page is unique from the main website. It follows the format of the Clickbank website – video up top (with option to read instead of watch). Building on that, this landing page offers testimonials and images of completed projects, making it a bit more function and informative for people who don’t want to click through to the transcript.  

 

The Red Tea Detox

This is another diet/weight loss product – Clickbank has a lot of these – the Red Tea Detox was created by Liz Swann Miller, a naturopath and best-selling Amazon author. It offers customers a detox plan to help them lose weight by drinking “secret west african red tea” and following a detox plan. It is found in the Health & Fitness : Diets & Weight Loss section. 

In addition to the tea recipe, the product includes several bonuses: A motivation booklet; 100 Great Tasting Green Smoothie Fat Loss Recipes book; Effortless Weight Loss Hypnosis Audio (cd); The Ultimate Superfood Guide for Super Health cookbook; and The 5 Detox Methods of Famous Celebrities book.

As with the above two products, The Red Tea Detox benefits from ClickBank’s affiliates program, so the ad spend numbers are lower than a product or company that doesn’t use ClickBank. 

Ad Spend & Ad Network

Over two years, Red Tea Detox spent $153.4K of which $81.6K was spent on Google networks and $67.1K was spent on Direct Buy. Unlike the other Clickbank products above, Red Tea Detox put their ad budget into Programmatic ads (55%) and Direct ads (44%). 

Using direct and programmatic ads instead of native advertising means that The Red Tea Detox ads appear as such – advertisements looking for a sale (rather than articles or media that blends into the publisher’s site). 

The focus on programmatic over direct likely reduces the amount of time spent setting up ads and campaigns, and bidding on ad space. This could account for the steady increase and decrease in ad spend over the other two products on this list – where The Flat Belly Fix and Ted’s Woodworking have peaks and valleys, Red Tea Detox is more of a slope, with even focus on both desktop and mobile ad spend.  

Publishers

The Red Tea Detox’s publishers include a variety of health, fitness and craft sites, some news sites and a random horror movie website (not entirely sure why that’s in there). These sites (minus the horror movie one) fit with the presumed target audience of people who’d like to lose weight and live healthier lifestyles. 

The Red Tea Detox’s Top 10 publishers are:

  1. PilatesandYogaFitness.com
  2. OffTheGridNews.com
  3. TipNut.com
  4. MiniWebTool.com
  5. Yahoo.com
  6. Barnorama.com
  7. HundredPushUps.com
  8. HellHorror.com
  9. HealthSaveBlog.com
  10. Simple-Nourished-Living.com

Red Tea Detox spent $81.3K on PilatesandYogaFitness.com for seven unique ads. These ads appeared on the home page and throughout the website. 

Creatives

Red Tea Detox’s creatives are almost all image-based ads (95%). Their ads consist of very bold primary and secondary colors (blue, red, green) for dramatic statements (“Doctors are fuming!”) with fitness-style images or visuals of africans in face paint.    

The highest performing Desktop ad is a 300 x 600 image ad. This ad features the angry doctor at the top with a clear CTA at the bottom. It links to the website’s home page where the video is a prominent feature. They spent $71.9K on the ad. It was seen for 302 days from March 6, 2018 to February 18, 2019.  and it was seen for 95 days from June 1, 2018 to June 15, 2019. 

The highest performing Mobile ad is a 160 x 600 image ad with a calmer message than the desktop ad. The clear CTA at the bottom brings visitors to the home page as well to watch the video. They spent $58.7K on this ad and it was seen for 209 days from May 14, 2018 to December 13, 2018. 

Key Words & Phrases

  • melt 
  • pound 
  • overnight 
  • forth 
  • fume 
  • tummy 
  • recipe 
  • forthe 
  • because 
  • fat 
  • tea 
  • doctor 
  • drop 
  • secret 
  • itall 
  • drink 
  • ancient 
  • shaman 
  • african 
  • watch 

Landing Pages

The Red Tea Detox doesn’t have a unique landing page, per say. All of the ads we’ve viewed bring visitors to the website homepage for the video, albeit with unique URLs possible for tracking purposes.

 

Conclusion

During the research process for this article, we looked at 10 different products on Clickbank to find their ad strategies. Of the ten, only these three had any significant ad spend outside of the marking affiliate platform. 

While these additional ad strategies have most likely contributed to the success of The Flat Belly Fix, Ted’s Woodworking and The Red Tea Detox, the fact that the other top sellers have no additional ad strategies could mean that success on the Clickbank platform is possible without additional ad spend. 

If you do plan on investing in ads, focus on mobile ads that cater to your target audience’s interests. Use attention-grabbing visuals and always include a clear call to action. 

INSTANT DOWNLOAD: 50 ONLINE ADS THAT MADE MILLIONS FOR THEIR FOUNDERS

We searched 50 companies that made millions online with digital ads. Then packaged all their landing pages and ads in a neat file for you. Download it now and have an instant swipe file for your own inspiration. 

How the Top Survival Prep Companies Spend Their Advertising Budget

How the Top Survival Prep Companies Spend Their Advertising Budget

by Justin Brooke

The disaster survival and prepping industry is one that we have seen grow rapidly over the course of the last decade. Starting in 2012 with the debut of the popular National Geographic TV show “DoomsDay Preppers,” the industry experienced rapid growth before plateauing at its current levels.

You can see this growth displayed in this Google Trends graph:

Today more than 50% of Americans spend at least some money on preparing for future disasters, according to a study from Finder.

As the industry has grown, so too has the competition. There is a lot of overlap in this industry with outdoors and military gear companies, but with more focus on disaster preparedness and survival situations. Survival prepping is an industry that lends itself well to eCommerce and digital marketing, as there aren’t many retail stores that cater directly to this demographic. 

Survival prepping is an industry that lends itself well to eCommerce and digital marketing, as there aren’t many retail stores that cater directly to this demographic.

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In this article, we’ll break down how some of the most prominent survival preparedness companies spend their advertising budgets online and provide some real-world insights into how you can use their success to inform your own advertising campaigns. 

Let’s get started. 

 

#1 Stealth Angel Survival

365-Day Ad Spend: $1.7 Million

Stealth Angel Survival is one of the biggest names in the survival and prepping industry. They are an eCommerce and informational product supplier that offers both survival products for outdoor and urban survival situations. 

The company has, by far, the largest advertising budget of any company on this list, coming in with a 365-day ad spend of more than $1.7 million. 

As you can see, the company relies heavily on Google and the Google Native network for most of their ads. A majority of the company’s digital ads run on news sites, most of which tend to fall directly in the “survival” category, or more broadly conservative-focused news publishers. 

The publisher that the company has spent the highest amount of the advertising budget on is TheFederalistPapers. This doesn’t come as a surprise. There is a lot of overlap in the audience is survival prep companies and those of conservative publishers. 

Stealth Angel Survival’s advertising program relies heavily on image ads, accounting for 76% of their total advertising budget. They also run a healthy number of image/text ads, with a few text-only ads sprinkled in. 

 

Let’s take a look at some of the different types of ads that the company has been running. 

The most prominent ad campaign in their program is an image advertisement for their “8-in-1 Compact Survival Kit” which the company sells for $19.95. It’s a solid introductory product that includes basic survival supplies like a flashlight, compass, whistle, flint, and basic tools. 

Of all of the ads that Stealth Angel has run, this ad is their most consistent. It is run year-round, with only small variances in the amount of resources dedicated to the ad. The ad does seem to run more prominently in summer, which is likely due to an increase in demand for a product with an outdoor focus. Many of their top ads advertise this product. 

Here’s another example ad that advertises the same product in a different format:

The company also maintains a small Facebook advertising operation when compared to their larger Google efforts. 

On Facebook, the company tends to run ads that follow two main strategies. First, they have run a lot of video advertisements that tend to show their products in action. Here’s an example ad for a battery product that allows customers to jumpstart their car without drawing power from another vehicle:

This is a great way to demonstrate the value of their offering in a simple and direct way. 

The other type of ad that the company runs on Facebook is a more straight-forward image advertisement for specific products. In the example below, you’ll see an ad for their “Ultralight Pot and Stove Combo with Piezo Ignition” product, which was 50% off at the time the ad ran. Most of the image ads the company runs on Facebook tend to focus on products that are on sale. 

As the largest digital advertisers in the survival prep industry, Stealth Angel Survival runs a fairly straight-forward advertising operation that new entrants into the industry can use as a model for their own success. They focus primarily on specific product ads, leaning heavily on their introductory 8-in1 starter kit for a majority of their advertising budget. They use this product to bring customers into their ecosystem and market other, more expensive products with a higher ROI down the line.

 

#2 CrateClub.us

365-Day Ad Spend: $142,000

CrateClub is a bit of a different company from the others on this list. They are an eCommerce company, but instead of offering their products individually, the company offers a monthly package that delivers hand-picked survival and tactical supplies to their customers in a subscription box. 

They also offer a “Training Camp” that customers can sign up for to receive in-person tactical training. In the survival industry, there are typically two areas where companies focus. There are survival companies that tend to focus more on disaster preparedness and tactical companies which are more mil-spec bent, focusing more on personal protection. CrateClub’s offering tends to lean more toward the latter. 

Like Stealth Angel, CrateClub.us spends a majority of their budget advertising on the Google Content network.

They also opt for image advertisements, with a very small portion of their advertising operation focusing on text and video ads:

Unlike other companies covered in this article, CrateClub tends to spread their budget out across more advertisements, leaning less on heavy-hitter ads. 

Let’s take a look at some of the more prominent ads that the company has run:

This is an example of the most common type of ad that Crate Club runs. It advertises their main offering — their seasonal subscription box. 

The ad does a great job of giving the viewer an idea of what they will receive when they sign up, laying out what your average month’s shipment might look like. This ad has run consistently over the course of the last year and a half, growing in its usage over time. 

In this next example, the ad invites readers to sign up for CrateClub’s training camp with spec ops professionals. 

The company also maintains a fairly active advertising presence on Facebook. There, the company takes a similar approach to their other image advertisements. They lay out their offering plainly, and use the image to give customers an idea of what they will receive from the company in their season subscription boxes, along with a 10% off discount. 

CrateClub’s advertising operations are relatively straightforward. They use image advertisements to promote their main product (their monthly subscription box), primarily on Google networks, and use the image to help customers better understand what type of products they will receive once they subscribe.

CrateClub can serve as inspiration for other subscription boxes inside and outside of the survival and prep industry.

 

#3 Food4Patriots

365-Day Ad Spend: $130k

Food4Patriots is a survival food company, offering high-quality meal kits with a long shelf life that would be ideal for survival situations. Over the last decade, they have become a powerhouse in the survival prepping industry by offering products in one category — pre-packaged meals — and becoming the go-to provider for that product. 

The company relies exclusively on image advertisements. 

Unlike other companies on this list that lean heavily on the Google advertising network, Food4Patriots delivers most of their ads on their own blog, PatriotHeadquarters, which has its own 365-day ad spend of nearly $270k. 

PatriotHeadquarters acts as a hub for a number of different products that the company offers, with food being their primary offering. A majority of the blog’s traffic comes through organic search for a wide range of keywords. Some of the different products that the company advertises through the blog include:

In short, their blog acts as a central hub for related content. The company uses this blog to display ads for their products across a range of categories. 

Let’s take a look at some of the different types of ads that the company runs on their blog:

All of their ads seem to follow a similar format. They are image ads. This ad uses the advice of an “Ex-Navy Seal” to draw readers in. 

This next ad leverages the shelf-life of their food offerings with an interesting image of fresh bananas to drive the point home:

They do not have an active advertising presence on Facebook or other networks and instead rely on traffic from their owned properties to drive demand for their products. 

Food4Patriots and the other subsidiary products of the “4Patriots” brand use a unique strategy, using the Patriot Headquarters blog as a central hub for driving traffic to their series of related products. This would be a difficult strategy to duplicate, as it would require you to build a branded blog or website that garnered enough traffic to make it worthwhile.

There are, however, lessons to be learned from the type of ads that they run and the type of content that their blog publishes. Finding similar publishers would be an easier path for replicating their success. 

 

#4 BattlBox

365-Day Ad Spend: $24.1k

BattlBox is a monthly subscription box service that delivers survival, outdoor, EDC, and other gear. 

The company has a relatively small ad spend, with nearly all of it being allocated to Google. Like other companies on this list, they tend to lean heavily on Google’s publisher network, with many of the top publishers on their list being conservative or military news sites. 

BattlBox relies heavily on image advertisements, although their advertising operations are a bit more diversified with 21% of their total ads being text.

BattlBox takes a similar approach to CrateClub with their image advertisements. Their most-run ad hails their product as the “Ultimate Survival Box” while giving readers an idea of what kind of products they can expect to receive on a monthly basis. 

BattlBox also runs many text ads, with few running for an extended period of time. When it comes to text ads, the company tends to break up their budget among many different ad groups, although most ads place a strong focus on “survival gear” and “outdoor gear.”

Here’s an example:

The company also maintains a small advertising presence on Facebook as well. There, they focus on using customer-generated content (pictures or videos with products) to promote themselves. Often, the content that is used in these ads comes directly from their own Facebook community, as you can see here:

BattlBox should serve as inspiration to other brands and subscription boxes in the survival and prepper industry. Their usage of user-generated content in Facebook ads is an interesting wrinkle that we haven’t seen from other companies on this list. Building passionate communities around your products on popular platforms like Facebook can be a great way to not only generate this content but create an engaged following which can fuel other marketing campaigns as well.

 

#5 TacticalGear

365-Day Ad Spend: $20.6k

TacticalGear is an eCommerce store that focuses on tactical mil-spec clothing, footwear, and equipment. They have a yearly ad spend of around $20,000, spent primarily in Google Search. That differs from other companies on this list that use the Google publisher network. 

Ads that are shown on publishers are primarily shown on EBay.com.

TacticalGear focuses heavily on text advertisements (77%), with a healthy number of text/image ads (22%) as well. This differs from other companies in the industry, who typically focus heavily on image advertisements. Since TacticalGear mostly advertises through Google Search, it makes sense that a large portion of their ads would be text. 

Let’s take a look at an example desktop text ad. The company tends to spread their budget out among many different ads and ad groups, with no single ad playing too big a role in their advertising operation. 

This ad primarily focuses on promoting the company’s Leapers Tactical Vests and suggests that they offer a lower price than other companies in the space. 

Here’s another example of a text ad that targeted users on mobile devices:

In both ads, they make sure to refer to themselves as a “Tactical Gear Superstore,” while also highlighting a specific brand (in this case, Condor) that searchers are looking for. 

The company also has a healthy Facebook advertising operation, although they seem to have moved away from that platform in recent months. Here’s an example of an ad that has continuously run for the company on Facebook:

All of TacticalGear’s Facebook ads are narrowly focused on one specific product.

Overall, TacticalGear follows a fairly well-worn path for eCommerce advertising. They stay narrowly focused on Google Search, using product-focused ads that target product-focused keywords. Their success can serve as an inspiration to any eCommerce company, and particularly in the survival, tactical, and prepping space. 


#6 SurvivalFrog

365-Day Ad Spend: $16.4k

SurvivalFrog is a survival and prepping eCommerce company with a yearly ad spend of $16.4k. They too focus primarily on delivering ads through Google.

One area where SurvivalFrog differentiates themselves from their competitors is through their diversified advertising operation. While other companies on this list focus primarily on image advertisements, SurvivalFrog opts for a more well-rounded approach.

Their ads are almost equally split between text, text/image, and image ads. 

Let’s take a look at the type of image ads that SurvivalFrog typically runs:

This ad ran briefly in late 2018 but accounted for a sizable portion of the company’s total ad spend. Focusing on promoting their “body bag” sleeping bag, the ad used bright colors and a single product-focus. It was shown exclusively to people on desktop devices. 

Now let’s look at a text/image ad that the company has run. This ad advertises their 6-in-1 car escape tool, using an image of the product in use. This ad ran on Revcontent and not on the Google network. It was also shown to users on desktop devices.

The company maintains an active advertising presence on Facebook. On Facebook, the company primarily uses video advertisements that show their products in use. In this example ad, the company includes a short video of the product as well as a review from a customer, along with relevant emojis and benefit-focused copy.

Survival Frog has the most diversified advertising operation this list. They cover multiple platforms, formats, and ad types. Other survival eCommerce companies should use their ads as inspiration — particularly the way that they use product videos and customer reviews in their Facebook ads. 

 

Survive and Thrive

The companies included on this list use a wide range of strategies. We do, however, see some consistency between their different approaches. Some of the take-home insights that you should glean from the top advertisers in this industry include:

  • Single product-focused ads for eCommerce companies.
  • Video ads on Facebook that typically focus on usage of the product.
  • Subscription boxes visually showing customers what to expect.
  • Using customer-generated content to supplement Facebook ads.

There is a lot that other survival, prepper, and tactical companies can learn from these industry leaders. Use the advertisements and approaches that we covered in this article to inform your own campaigns and give yourself a head-start on survival advertising success.

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