Here at AdSkills, we're always excited to share the success stories of our members who are leveraging our proven strategies to drive incredible results for their clients. Today, we're thrilled to spotlight Maria Colon, a digital marketing expert and proud member of our AdSkills Pro Certification program.
Maria's work with ABC Roofing, one of the top roofing companies in Connecticut, is a true testament to the power of her holistic, client-centric approach. When ABC Roofing came to Maria struggling to generate enough qualified leads, she knew she had to pull out all the stops to help them achieve their goals.
"Our main challenge was not getting enough qualified leads," explains Maria. "Their main goal was to increase the number of qualified leads while maintaining a good budget."
ABC Roofing had tried their hand at Google Ads in the past, but with little success. That's when they decided to bring in Maria and her team to take their digital marketing efforts to the next level.
How One Roofing Company Relied on Google Ads and Transformed Their Business
When you're running a local service business, finding new customers can feel like a constant uphill battle. Just ask the team at ABC Roofing, one of the top roofing companies in Connecticut.
"Our main challenge was not getting enough qualified leads," explains Maria Colon, the digital marketing expert who partnered with ABC Roofing. "Their main goal was to increase the number of qualified leads while maintaining a good budget."
ABC Roofing had tried their hand at Google Ads in the past, but with little success. That's when they decided to bring in Maria and her team to take their digital marketing efforts to the next level.
Precision Targeting Unlocks Explosive Growth
Maria knew that in order to drive real results for ABC Roofing, she needed to get laser-focused with her targeting strategies. Rather than casting a wide net, she honed in on the most relevant audience segments.
"We used audience targeting for in-market audiences and custom intent audiences to target people actively searching for roofing services," Maria explains. "And we also focused our location targeting on the specific cities within Connecticut where ABC Roofing operates."
By refining the targeting parameters, Maria was able to ensure that ABC Roofing's ads were reaching the exact right people at the exact right time. But that was just the beginning.
Meticulous Campaign Optimization Drives Jaw-Dropping Results
In addition to laser-sharp targeting, Maria also implemented a rigorous campaign optimization process. This included adding a wide range of content exclusions to weed out irrelevant traffic, as well as focusing device targeting on mobile - the higher converting platform for ABC Roofing's display campaigns.
Maria also set up robust conversion tracking, monitoring metrics like phone calls, form submissions, and email clicks to constantly fine-tune the campaign for maximum performance.
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The results speak for themselves:
- Impressions grew by an astounding 3,118%
- Clicks skyrocketed by 3,336%
- Cost-per-click (CPC) plummeted by 94%
- Conversions soared by 1,875%
- Cost-per-acquisition (CPA) plunged by 89%
"The client is more than satisfied with their account as a result of our effective management," Maria beams. "We've improved the number of leads they get as they keep growing their business."
Inspiring Others to Reach New Heights
As Maria continues to help local businesses like ABC Roofing thrive, she's eager to inspire others with her story. Her journey from software engineer to digital marketing maven is a testament to the power of reinvention and the transformative potential of continuous learning.
"I'm becoming more confident. I'm becoming, my strategy has changed a lot," Maria reflects. "There's a lot of different tips, a lot of different knowledge that gets shared within AdSkills that really helps."
For any entrepreneur or small business owner looking to take their marketing to new heights, Maria's success story offers a glimpse of what's possible. By combining cutting-edge tactics with a genuine, client-first approach, she's helping local companies unlock their full potential in the digital landscape.
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So if you're ready to see the kind of explosive growth that Maria and her team have delivered for ABC Roofing, reach out to learn how she can work her magic for your business. And if you're inspired by Maria's success and want to become a digital marketing pro like her, be sure to check out the AdSkills Pro Certification program. It could be the key to unlocking your own transformative journey.
